HCR 00 – Digital Marketing
Knowing how to successfully market online can dramatically increase your visibility in the community and build your business at a record pace. On the other hand, not having a solid digital marketing platform can prove costly as you lose potential revenue to competitors that customers already “know about”. Online marketing has become an integral component of every business plan and requires active participation as well as a knowledge of strategies for patient interactions, multi-platform marketing and —at the core of these efforts — establishing a strong unique brand.
HCR’s digital marketing service can enhance your business’ social media presence on platforms like Facebook, Twitter, LinkedIn, and Google+, and ensure your website compliments your social media efforts, and enables you to share content with potential customers by projecting customized, company-branded social media posts. We’ll also set-up your Google and/or Facebook ad accounts (separate monthly ad budget for each platform required) and create paid advertising campaigns to drive traffic, reach, and lead conversions.
HCR 01 – Website Design & Publishing
In order for your business to flourish, prospective patients need to know about you, and need to know where to find you. In the age of digital information and mobile connectivity, nothing achieves that goal quite like an electronic storefront in the form of a well-designed, user-friendly website. HCR’s marketing professionals will work directly with you to synthesize your existing or new branding ideas to design a website that reflects your organizational persona and values. We’ll ensure your website has the bandwidth and functionality necessary to support a variety of interactive tools such as video streaming and processing of online forms from your patients. Once completed, we’ll ensure the strategic use of keyword to maximize your website’s visibility and increase organic Search Engine Optimization (SEO) through elimination of duplicate and incomplete profiles over the web. Finally, HCR will coordinate publishing of your website to the hosting company of your choice.
HCR 131 – Video Profile – Call for quote!
Nothing advances your message like a personal, recorded testimonial from you or your patients, or a video that showcases your office! Video profiles on your website or looping in your waiting room have been proven to create familiarity and trust between you and your patients, as well as develop a sense of confidence in you as a practitioner. In just a few short minutes, video profiles can synthesize who you are, what you do, and why you are the best choice for their healthcare needs. It can also provide a quick rundown of your services, location, and hours, and give a great visual overview of your practice so you get the most from your “curb appeal”!
HCR 132 – Custom On-hold Messaging – Call for quote!
Often times the first impression patients have of your office is when they call in and are placed on hold. While this might not be a desirable first encounter, getting put on hold from time-to-time is an inevitable fact of life. But it doesn’t have to be a bad experience for your patients or your practice! A smartly produced, custom on-hold message can tell your patients about you, what services you provide, and even educate them about proper oral health. All of this helps to build brand awareness, increase caller retention, inform patients of special offers, and promote your services! Custom messages are also available in Spanish!